Client: Aureole
Project: Packaging Design for Cold-Pressed Groundnut Oil
Project: Packaging Design for Cold-Pressed Groundnut Oil
Background:
Aureole, known for its artisanal squashes, is expanding into cold-pressed oils. After a year of R&D, they’re launching a 100% pure, unrefined groundnut oil that reflects their core values — purity, flavour, and quality.
Aureole, known for its artisanal squashes, is expanding into cold-pressed oils. After a year of R&D, they’re launching a 100% pure, unrefined groundnut oil that reflects their core values — purity, flavour, and quality.
Objective:
Design premium, earthy, and modern packaging for their 1-litre glass bottle and case. The look should communicate health, tradition, and authenticity with a contemporary edge.
Design premium, earthy, and modern packaging for their 1-litre glass bottle and case. The look should communicate health, tradition, and authenticity with a contemporary edge.
Target Audience:
Health-conscious urban consumers, premium organic shoppers, modern Indian families.
Health-conscious urban consumers, premium organic shoppers, modern Indian families.
